| Search Engine Optimisation |
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Search engine marketing is the process of promoting a website within the online search engines, such as Google or Ninemsn. This includes the use of the technique Search Engine Optimisation (SEO). Why Use Search Engine Optimisation?Search engine searches are now the most widely
used method for generating traffic to websites, with over 85% of all
new visitors to
a website having accessed the website via an online search engine.
If you’re not targeting online leads through search engine marketing, you are most likely losing customers.
These days it is well known that getting your website listed by search engines and directories is crucial to your online
success. More important, however, is ensuring that those search engines and directories list your website on the first, or at
least the second, page of search returns for your type of business.
Research indicates that more than half of search engine users view only the first page of returned search results per search.
Only a further fifth go on to access the second page of results, and less than a tenth of those continue on to the third page
of results per search.
What It DoesSearch engine optimisation ensures that your website is 'ranked' highly, typically within the first 2 pages of search returns, to ensure maximum accessibility to prospective
customers via the online search engines.
Although the technique of optimisation of websites for the search engines has been around for a while, corporate business is
now realising that, when done correctly, search engine marketing is actually very effective.
Search engine marketing can dramatically increase the generation of qualified leads, enhance brand recognition, develop
investment potential and significantly improve your business profits.
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Are You Losing Customers?
If you’re not targeting online
leads through
search engines,
you are most likely
losing customers...
Get Better Returns
on advertising
investments with the
most cost effective
marketing method today...
Search Engine Marketing
Facts and Stats...
- 85% of all new visitors to a website have accessed the website via an online search engine.
- The average cost per lead generated via search is roughly AU$0.30.
- There are an estimated 4 billion web pages indexed by search engines.
- If you want customers to find your website, you need to implement a search engine marketing strategy!
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