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| Pay Per Click Advertising |
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Search Engine Pay Per Click advertising provides website owners with the ability to get listed in the Search Engine 'sponsored links' sections of the search engine returns pages for particular keywords and keyword phrases.
How It WorksA Search Engine Pay Per Click marketing campaign can be implemented in a number of ways, depending on the Search Engine. Pay Per Click advertising requires payment based on the each click your search engine or directory listing attracts.
The normal campaign process is to select a number of keywords/ phrases that you would like your listing to appear for so that when a user does a search using a Search Engine, if the user's search query is an exact match or relates to your chosen keywords/ phrases, your listing comes up in the 'Sponsored' links section of the Search Engine return page.
There are different methods for for charging and controlling expenditure depending on the Search Engine advertising chosen. Some engines, like Google, allow you to stipulate how much you are prepared to invest for each click on your listing as well as allowing you to stipulate how much you are willing to invest in your Pay Per Click advertising each month, while some other Search Engines work on a fixed rate system.
What is NeededSome financial investment is required in order to implement a Pay Per Click advertising campaign. Monitoring and adjusting your Pay Per Click campaign is crucial to getting the most out of your investment. Ensuring that you are listed for the right target keywords/ phrases, paying as little as possible and getting as many qualifies click throughs as possible requires significant time and effort.
Contact us today to see how a Search Engine Pay Per Click advertising campaign can benefit your business. |
Are You Losing Customers?
If you’re not targeting online
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Search Engine Marketing
Facts and Stats...
- 85% of all new visitors to a website have accessed the website via an online search engine.
- The average cost per lead generated via search is roughly AU$0.30.
- There are an estimated 4 billion web pages indexed by search engines.
- If you want customers to find your website, you need to implement a search engine marketing strategy!
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