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| Online Advertising |
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Online advertising comprises a number of different types of advertising including affiliate marketing, contextual advertising, banner adverts, rich media adverts, social network advertising, online classified advertising, advertising networks and e-mail marketing systems.
Types of Online AdvertisingBanner Advertising is still a viable option even though new and more effective online advertising methods are now being developed and used. Affiliate marketing is increasingly used by advertisers who place campaigns with specific websites, which are
only paid fees when traffic to the advertiser is acquired based on a measurable campaign result, such as a sale or sign up.
Contextual advertising is becoming increasingly popular and involves the display of image or textual adverts that correspond to the keywords of
a search term, or to the content of the page on which the advert is displayed. Inserting keyword hyperlinks within the text content of a web page is a newer way of doing this. When a user follows the link,
they are sent to a sponsor's website.
Social network advertising is becoming more commonplace and is consistently used these days to reinforce brand recognition, while online classifieds and email marketing systems are becoming less popular.
Why Advertise Online?There is a large amount of evidence that suggests online advertising, if done correctly, does indeed work. While banner adverts and other online advertising techniques are generally more expensive than search engine marketing techniques, there is evidence that users do indeed take note of, and respond favourably to other methods of online advertising. The online advertising methods used today mean that businesses are able to effectively target specific markets and consequently generate reasonably well qualified leads, potentially gaining significant returns on online advert investment.
Contact us today to see how an online advertising campaign can benefit your business. |
Are You Losing Customers?
If you’re not targeting online
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Facts and Stats...
- 85% of all new visitors to a website have accessed the website via an online search engine.
- The average cost per lead generated via search is roughly AU$0.30.
- There are an estimated 4 billion web pages indexed by search engines.
- If you want customers to find your website, you need to implement a search engine marketing strategy!
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